You’ve built the foundation. Now it’s time to lead with mastery.

If you’ve completed Sales Success, you already know that selling is a skill. 

But what happens when you want to go deeper — when you’re ready to influence behavior, overcome price resistance, and build a business that runs on referrals and retention?

Advanced Sales Lab is your next step.

This course is designed for cleaning business owners who are ready to sell with precision, confidence, and control — using advanced techniques that drive higher margins, stronger relationships, and long-term growth.

Inside of Advanced Sales Lab:

Each module builds on the foundation of Sales Success, giving you the tools to refine your strategy, elevate your conversations, and close with confidence. In these 7 modules you'll learn how to...

  • Discover the mindset and habits that top-performing sales professionals use to stay ahead—day after day.

  • Understand the psychology behind purchasing decisions so you can meet clients where they are and guide them forward.

  • Ethically influence decision-making and create urgency without pressure.

  • Position your value beyond price—so clients choose you for quality, trust, and transformation.

  • Handle pricing objections with confidence and clarity, so you never feel forced to discount your worth.

  • Turn every sale into a long-term relationship. Learn how to create repeat business and generate referrals that fuel growth.

  • Master your schedule so you can sell more, stress less, and stay focused on what matters most.

BONUS Materials:

These 8 bonus trainings are designed to stretch your thinking, reinforce your skills, and give you even more tools to lead with confidence:

  • Personal Sales Planning

    Build a strategic roadmap for consistent growth

  • Selling Consultatively

    Shift from pitching to partnering with your clients

  • Building Customer Relations

    Create loyalty that lasts

  • Asking Your Way to Success

    Use powerful questions to uncover needs and close deals

  • Mega-Credibility in Selling

    Position yourself as the trusted expert

  • Negotiating the Sale

    Navigate tough conversations with grace and control

  • Providing Excellent Customer Service

    Deliver experiences that drive repeat business

  • Advanced Sales Lab Hot Seats with Debbie & Art

    Real coaching, real breakthroughs, real results

Ready to Lead with Mastery?

Advanced Sales Lab isn’t just another course—it’s your competitive advantage. If you’re ready to sell smarter, earn more, and build a business that reflects your true value, this is your next move.

Instructor(s)

Debbie Sardone

America's Top Cleaning Business Consultant

Debbie Sardone transformed a cleaning job into a $7M empire, founding one of the largest maid services in Dallas, TX. She now leads the world’s top residential cleaning academy—Cleaning Business Fundamentals—and co-owns SpeedCleaning.com, where she manufactures her own line of non-toxic products. She also founded Cleaning for a Reason, a national nonprofit that’s provided free cleanings to over 50,000 cancer patients. Her work has been featured on Oprah, Fox & Friends, Reader’s Digest, Today.com, and more. Debbie’s accolades include the L’Oréal Paris Women of Worth Award, Points of Light Award, Inc. 500 Best in Business, and Forbes 50 Over 50: Impact.

Art Locke

CBF Master Coach

Art is an award-winning business coach who is expert at enabling service-based businesses to deliver on the promise of their brand. Art brings the experience of his 30-year career in business – in the US and abroad — to the residential cleaning community with specific training in building leadership, accountability, implementation, and sales skills. He is a mentor to the CBF Coaches and the CBF Elite.