Build a Legal, Organized, and Confident Cleaning Business From the Ground Up.

A 4‑part self‑paced training designed to take you from “I think I want to start a cleaning business” to your official Grand Opening — with expert guidance every step of the way!

Course Overview

Starting a residential cleaning business doesn’t have to feel confusing or overwhelming. The Business Formation Series gives you the exact steps, documents, and tools you need to legally establish, structure, and launch your new business with clarity and confidence.

Whether you’re starting from scratch or turning a side hustle into a real company, this series helps you build a solid foundation for long‑term success in the cleaning industry.

Created by residential cleaning expert Debbie Sardone and master business coach Art Locke, this training blends practical instruction with real‑world experience so you can launch the right way — not the hard way.

What You'll Learn...

  • How to legally establish and register your new cleaning business

  • How to set up simple accounting systems and manage your money correctly

  • How to launch your first marketing efforts and confidently close your first customer

  • How to operate professionally, deliver great service, and prepare for early growth

Included Resources

  • Business Formation Key Activities Spreadsheet

  • Creating Your Avatar Guide

  • Business Planning Outline

  • Marketing ROI Worksheet

  • Logo Concepts & Creation Guide

Meet Your Instructors

Debbie Sardone

America's Top Cleaning Business Consultant

Debbie Sardone transformed a cleaning job into a $7M empire, founding one of the largest maid services in Dallas, TX. She now leads the world’s top residential cleaning academy—Cleaning Business Fundamentals—and co-owns SpeedCleaning.com, where she manufactures her own line of non-toxic products. She also founded Cleaning for a Reason, a national nonprofit that’s provided free cleanings to over 50,000 cancer patients. Her work has been featured on Oprah, Fox & Friends, Reader’s Digest, Today.com, and more. Debbie’s accolades include the L’Oréal Paris Women of Worth Award, Points of Light Award, Inc. 500 Best in Business, and Forbes 50 Over 50: Impact.

Art Locke

CBF Master Coach

Art is an award‑winning business coach with more than 30 years of experience leading and scaling service‑based companies across the U.S. and internationally. He holds an MBA from Cornell University and has led major ventures at companies such as AT&T, where he guided teams through growth, operational change, and strategic execution. Art is also a Brian Tracy–certified coach and a trained practitioner in both DISC and Kolbe assessments, giving him deep insight into leadership behavior, communication styles, and team performance. Art brings this executive‑level expertise to the residential cleaning industry, where he helps owners strengthen leadership, build accountability, improve implementation, and elevate sales performance. Inside CBF, he mentors the CBF Coaches and works closely with the CBF Elite, guiding seven‑figure owners as they scale, develop multi‑layer leadership teams, and make confident, strategic decisions. His coaching style is direct, practical, and grounded in real‑world experience, making him one of the most respected and transformative leaders in the CBF community.

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