If selling feels awkward, intimidating, or like a “necessary evil”… you’re not alone.

Most cleaning business owners love the work—the transformation, the sparkle, the impact. But when it comes to sales? 

That’s where the fear creeps in.

Here’s the truth:

Sales isn’t about being pushy. It’s about being prepared. And it’s a skill you can absolutely master.

That’s why we partnered with legendary sales trainer Brian Tracy to bring you a proven, step-by-step system—customized for the cleaning industry.

Inside the Sales Success Course:

This course is designed to shift your mindset, sharpen your skills, and help you sell with confidence. Across 7-modules learn how to...

  • Ditch outdated sales tactics and connect with today’s buyers in a way that feels natural and effective.

  • Build a steady stream of qualified leads without chasing or begging.

  • Build trust fast and create emotional connection that drives loyalty.

  • Ask the right questions to uncover real pain points—and position your service as the solution.

  • Present your offer with clarity, conviction, and confidence—no more underselling.

  • Handle pushback with ease and professionalism, turning hesitation into action.

  • Seal the deal without pressure and ask for the sale in a way that feels natural and empowering.

BONUS Materials

  • The Closing Battle Card

    Your go-to cheat sheet for handling objections, reinforcing value, and closing with confidence. Keep it handy during every sales conversation

  • Sales Success LIVE with Debbie Sardone & Master Coach Art Locke

    A high-energy, behind-the-scenes training session with real-world strategies, mindset shifts, and coaching insights to help you implement what you’ve learned!

Instructor(s)

Debbie Sardone

America's Top Cleaning Business Consultant

Debbie Sardone transformed a cleaning job into a $7M empire, founding one of the largest maid services in Dallas, TX. She now leads the world’s top residential cleaning academy—Cleaning Business Fundamentals—and co-owns SpeedCleaning.com, where she manufactures her own line of non-toxic products. She also founded Cleaning for a Reason, a national nonprofit that’s provided free cleanings to over 50,000 cancer patients. Her work has been featured on Oprah, Fox & Friends, Reader’s Digest, Today.com, and more. Debbie’s accolades include the L’Oréal Paris Women of Worth Award, Points of Light Award, Inc. 500 Best in Business, and Forbes 50 Over 50: Impact.

Art Locke

CBF Master Coach

Art is an award‑winning business coach with more than 30 years of experience leading and scaling service‑based companies across the U.S. and internationally. He holds an MBA from Cornell University and has led major ventures at companies such as AT&T, where he guided teams through growth, operational change, and strategic execution. Art is also a Brian Tracy–certified coach and a trained practitioner in both DISC and Kolbe assessments, giving him deep insight into leadership behavior, communication styles, and team performance. Art brings this executive‑level expertise to the residential cleaning industry, where he helps owners strengthen leadership, build accountability, improve implementation, and elevate sales performance. Inside CBF, he mentors the CBF Coaches and works closely with the CBF Elite, guiding seven‑figure owners as they scale, develop multi‑layer leadership teams, and make confident, strategic decisions. His coaching style is direct, practical, and grounded in real‑world experience, making him one of the most respected and transformative leaders in the CBF community.