If selling feels awkward, intimidating, or like a “necessary evil”… you’re not alone.

Most cleaning business owners love the work—the transformation, the sparkle, the impact. But when it comes to sales? 

That’s where the fear creeps in.

Here’s the truth:

Sales isn’t about being pushy. It’s about being prepared. And it’s a skill you can absolutely master.

That’s why we partnered with legendary sales trainer Brian Tracy to bring you a proven, step-by-step system—customized for the cleaning industry.

Inside the Sales Success Course:

This course is designed to shift your mindset, sharpen your skills, and help you sell with confidence. Across 7-modules learn how to...

  • Ditch outdated sales tactics and connect with today’s buyers in a way that feels natural and effective.

  • Build a steady stream of qualified leads without chasing or begging.

  • Build trust fast and create emotional connection that drives loyalty.

  • Ask the right questions to uncover real pain points—and position your service as the solution.

  • Present your offer with clarity, conviction, and confidence—no more underselling.

  • Handle pushback with ease and professionalism, turning hesitation into action.

  • Seal the deal without pressure and ask for the sale in a way that feels natural and empowering.

BONUS Materials

  • The Closing Battle Card

    Your go-to cheat sheet for handling objections, reinforcing value, and closing with confidence. Keep it handy during every sales conversation

  • Sales Success LIVE with Debbie Sardone & Master Coach Art Locke

    A high-energy, behind-the-scenes training session with real-world strategies, mindset shifts, and coaching insights to help you implement what you’ve learned!

Instructor(s)

Debbie Sardone

America's Top Cleaning Business Consultant

Debbie Sardone transformed a cleaning job into a $7M empire, founding one of the largest maid services in Dallas, TX. She now leads the world’s top residential cleaning academy—Cleaning Business Fundamentals—and co-owns SpeedCleaning.com, where she manufactures her own line of non-toxic products. She also founded Cleaning for a Reason, a national nonprofit that’s provided free cleanings to over 50,000 cancer patients. Her work has been featured on Oprah, Fox & Friends, Reader’s Digest, Today.com, and more. Debbie’s accolades include the L’Oréal Paris Women of Worth Award, Points of Light Award, Inc. 500 Best in Business, and Forbes 50 Over 50: Impact.

Art Locke

CBF Master Coach

Art is an award-winning business coach who is expert at enabling service-based businesses to deliver on the promise of their brand. Art brings the experience of his 30-year career in business – in the US and abroad — to the residential cleaning community with specific training in building leadership, accountability, implementation, and sales skills. He is a mentor to the CBF Coaches and the CBF Elite.