Most cleaning companies don't have a lead problem. They have a conversion problem — and it hides in plain sight:

  • Calls get answered, but not led — so the caller shops three more companies.

  • Price comes up too early, and the conversation ends before value is ever built.

  • Estimates go out… and nobody follows up.

  • Every salesperson does it their own way, so results swing wildly month to month.

  • Nobody is listening to actual calls, so nobody knows where the money leaks.

  • Owners are stuck being the best salesperson in the company — permanently.

Here's the part that stings: you're paying to generate those leads either way. Whether they convert is what decides whether marketing is an expense or an investment.

Two owners. $10 million in revenue. One sales system your team can actually run.

Sales University is live, ongoing, hands-on sales coaching for residential cleaning companies — taught by the Debbie Sardone and Emma Arzate, who between them have built two of the largest independently owned cleaning companies in the country!

Bring your team, bring your real calls, and leave every month with skills you can use on the next lead.

Meet Your Instructors

Debbie Sardone

Debbie Sardone transformed a cleaning job into a $7M empire, founding one of the largest maid services in Dallas, TX. She now leads the world’s top residential cleaning academy—Cleaning Business Fundamentals—and co-owns SpeedCleaning.com, where she manufactures her own line of non-toxic products.

She also founded Cleaning for a Reason, a national nonprofit that’s provided free cleanings to over 50,000 cancer patients. Her work has been featured on Oprah, Fox & Friends, Reader’s Digest, Today.com, and more. Debbie’s accolades include the L’Oréal Paris Women of Worth Award, Points of Light Award, Inc. 500 Best in Business, and Forbes 50 Over 50: Impact.


Emma Arzate

Emma Arzate is the co-founder and CEO of Detail Cleaning Services, a residential cleaning company she started in 2009 and has grown to more than 80 team members serving the Greater Houston area. Under her leadership, the company has expanded to multiple locations, earned thousands of five-star reviews, been recognized on the Inc. 5000 in both 2025 and 2026, and was named the #1 Cleaning for a Reason partner in the nation in 2025.

Known for turning complex ideas into simple, actionable systems, Emma focuses on giving owners and their teams tools they can actually use not just theory. Her goal is to help cleaning businesses build stronger teams, create loyal customers, and grow with greater consistency and confidence.

There is a minimum 3-month commitment when you enroll in this course. Cancel anytime after 3 months. Written notice is required to cancel. 

Note to CBF Members: Please sign into your Thinkific account before enrolling so the new course is added to your training portal. 

What's included...

  • Live Weekly Sales Huddles

    Join our interactive 30-min Zoom coaching sessions with expert trainers (2nd, 3rd, and 4th Tuesdays of every month), 12:30pm CT

  • Replay Access

    Access recordings anytime so your team never misses a beat

  • Resources

    Templates, call scripts, and the sales strategy system -- all proven frameworks to drive consistent results and growth

  • Sales Call Reviews

    A dedicated session each month to sales call reviews -- upload your examples and see where you could have closed

  • Access to the Experts

    Ask questions, get feedback, and be held accountable by industry leaders -- every week

How the month works

Three live calls a month. One clear rhythm. Zero fluff.

Explore our other courses:

View more products