There is a minimum 3-month commitment when you enroll in this course. Cancel anytime after 3 months. Written notice is required to cancel. 

Note to CBF Members: Please sign into your Thinkific account before enrolling so the new course is added to your training portal. 

Why you need this...

  • Your team is capable of more — they just need the right sales system.

  • You’re tired of inconsistent results and missed sales opportunities.

  • You want sales coaching that’s practical, proven, and actually energizing.

What's included...

  • Live Weekly Sales Huddles

    Join our interactive Zoom coaching sessions with expert trainers (2nd, 3rd, and 4th Tuesdays of every month)

  • Replay Access

    Access recordings anytime so your team never misses a beat

  • Resources

    Templates, call scripts, and the sales strategy system -- all proven frameworks to drive consistent results and growth

  • Sales Call Reviews

    A dedicated session each month to sales call reviews -- upload your examples and see where you could have closed

  • Access to the Experts

    Ask questions, get feedback, and be held accountable by industry leaders -- every week

  • 3-Month Commitment

    There is a minimum 3-month requirement when joining Sales University.

Your Instructors

Debbie Sardone

America's Top Cleaning Business Consultant

Debbie Sardone transformed a cleaning job into a $7M empire, founding one of the largest maid services in Dallas, TX. She now leads the world’s top residential cleaning academy—Cleaning Business Fundamentals—and co-owns SpeedCleaning.com, where she manufactures her own line of non-toxic products. She also founded Cleaning for a Reason, a national nonprofit that’s provided free cleanings to over 50,000 cancer patients. Her work has been featured on Oprah, Fox & Friends, Reader’s Digest, Today.com, and more. Debbie’s accolades include the L’Oréal Paris Women of Worth Award, Points of Light Award, Inc. 500 Best in Business, and Forbes 50 Over 50: Impact.

Derek Christian

CBF Master Coach

Derek Christian is an active business owner who has bought, turned around, and sold numerous companies of his own and has helped over 30 other cleaning business owners to buy and sell their companies. His latest enterprises are a Handyman franchise as well as Reliable Cleaning of Fort Collins both of which he acquired with the intention to turn them around and resell them. Derek is also co-founder and Editor in Chief of the online magazine and website, Cleaning Business Today and an investor in home cleaning companies that operate in St. Louis, Portland, and Atlanta. Prior to his career as a serial entrepreneur, Derek spent twelve years at P&G working on household cleaning products.

Art Locke

CBF Master Coach

Art is an award‑winning business coach with more than 30 years of experience leading and scaling service‑based companies across the U.S. and internationally. He holds an MBA from Cornell University and has led major ventures at companies such as AT&T, where he guided teams through growth, operational change, and strategic execution. Art is also a Brian Tracy–certified coach and a trained practitioner in both DISC and Kolbe assessments, giving him deep insight into leadership behavior, communication styles, and team performance. Art brings this executive‑level expertise to the residential cleaning industry, where he helps owners strengthen leadership, build accountability, improve implementation, and elevate sales performance. Inside CBF, he mentors the CBF Coaches and works closely with the CBF Elite, guiding seven‑figure owners as they scale, develop multi‑layer leadership teams, and make confident, strategic decisions. His coaching style is direct, practical, and grounded in real‑world experience, making him one of the most respected and transformative leaders in the CBF community.