Course curriculum

  • 1

    The Marketing War Plan

    • 1-Intro

    • 2-Foundational Numbers

    • 3-Goal Base Gap

    • 4-Revenue Credit

    • 5-Low Hanging Fruit

    • 6-Making Vs Keeping

    • 7-Proclamation Of Success

    • 8-Competitive Analysis

    • 9-Customer Avatar

    • 10-Visual Mapping

    • 11-Dollars In The Data

    • 12-Attribution And Follow Up

    • 13-Your Unique Situation

    • 14-The 9 Core Elements

    • 15-Dream 100

    • 16-Your 12 Month Marketing WarPlan

    • 19-BONUS-Marketing Lever Ideas

    • 18-BONUS-Customer Activation Rainmaking

    • 17-BONUS-Employee Marketing
  • 2

    Marketing War Plan Worksheets

    • Worksheets For Marketing War Plan