CBF: Your Blueprint for a Scalable, Profitable Cleaning Business

Total transformation starts here...

Cleaning Business Fundamentals isn't just a program — it’s your turning point.

If you’re running a business that’s generating revenue but leaving you stressed, stuck in the cleaning, and struggling to keep reliable staff, this program gives you the proven systems, strategy, and support to finally step into true ownership and build a profitable, scalable business.

What's Included...

When you join CBF Essentials, you get more than just training — you get a complete support system designed to help you build a profitable, scalable cleaning business the right way.

  • The NEW CBF Essentials Tool Kit

    Delivered to your door, this gamified welcome kit makes tracking your progress easy and fun—turning your learning journey into an engaging, motivating experience.

  • Video Training Modules 1-10

    Over 20 hours of expert-led content with full transcripts, focused on fixing and strengthening your existing cleaning business before scaling. Our mantra: build it right, then build it big.

  • CBF Resource Library

    Downloadable, editable forms and templates for processes, customer communications, and employee management — ready to plug into your business.

  • Live Group Coaching & Q&A Calls

    Twice a month, get your questions answered live and connect with coaches and peers. Replays uploaded within 36 hours so you can listen anytime.

  • Monthly Anchor Training Calls

    Deep dives into core CBF concepts, new technologies, and advanced strategies. Access over 3 years of past call replays for continuous learning.

  • Members-Only Facebook Group

    A 24/7 community of cleaning business owners sharing support, insights, and encouragement whenever you need it.

We believe in your potential—and because you’ve landed here, we’re extending a rare opportunity to join CBF Essentials at a deeply discounted rate. The full value of the program is $12,000, and the current investment reflects that. But today, you can still enroll for just $8,989.

Here’s how it breaks down:

🔹 Down payment: $2,400

🔹 Monthly payments: $599/month for 11 months

🔹 Total investment: $8,989

🎁 Your savings: Over $3,000 off the current rate

This isn’t a public offer — it’s a moment of trust.
We believe in your transformation, and we’re making it easier to say yes.


We offer a 14-day refund policy so you can explore the program risk-free.

“After 13 years in business, you’d think we’d seen it all. But joining CBF proved us wrong. What we found wasn’t just Debbie Sardone’s unmatched expertise (and there’s plenty of that)—it was a breath of fresh air for our company. Running a cleaning business for over a decade, it’s easy to fall into routines and habits. CBF shook us up in the best way. It has reinvigorated our team, reignited our vision, and reminded us why we started in the first place. I wouldn’t call it “born again” (though it feels that way), but I will say this: the leadership and community here have pushed us to raise our standards, sharpen our systems, and grow in ways we didn’t even realize we needed. If you’ve been in the game a long time and feel like you’re just going through the motions, CBF can breathe new life into your business. And that’s thanks to the leadership of Debbie Sardone.”

Paul F.

“I wasn't sure if I should share this because I never want to sound like bragging, but I hope it encourages someone today to keep pushing even when things are hard. Last week we hit $76,000 and celebrated, thinking it might take weeks to reach that level again. But this week...we hit $78,000!! When we joined CBF, we were doing much less in revenue and the hardest part was, we weren't even profitable. There were times we went weeks without being able to pay ourselves, and the business relied so heavily on us that it felt like we were barely keeping our heads above water. It isn't just about the revenue...today, many weeks I work less than 15 hours a week on my cleaning company and the most beautiful part? We now have the freedom to coach others, build a second business and enjoy time off with our families! Things that once felt far out of reach are now part of our everyday life. Thank you, Debbie Sardone, for being the incredible mentor you are and for changing our lives. We're so grateful for the mindset shifts, systems and support this community has brough us!”

Emma A.

“Y'all I am super psyched, I've been in CBF for like six months and it's taking me eons to implement and to see results, but suddenly today my phone is ringing off the hook! I totally get how Debbie says that will give you the confidence to charge more, because suddenly these leads seem like a dime a dozen and I don't even care if I scare some people away. this is so awesome! I am seeing this working before my very eyes!”

Anna F.

“We just hit 60 recurring clients! At CBF Live back in April, we had 27 clients and 35–40 Google reviews. It’s amazing to see how far we’ve come—not just in numbers, but in how people think, engage, and grow. I’m beyond grateful for this journey and the blessings that come with it. Huge shout-out to Debbie Sardone—thank you for your support, wisdom, and influence. And to my amazing wife, Libby, who’s been rocking it with 1LD Lifestyle—I’m so proud of you. I’ve loved every conversation, every story, and every moment shared with this incredible group. God Bless and have a great day!!! ”

Matt B.

“TOTAL LIFE SAVER!!! I've been in business for almost 20 years and was about to close up shop, but then I found Debbie Sardone and for the first time in 20 yrs, I feel like we have hope. She's taken her 40 yrs of experience & her own trial & errors and has rolled it into a roadmap of how to do things and not make the same mistakes. I'm still rather new, but can already see the difference in my company and my mindset. The community and camaraderie are priceless & are worth its weight in gold. Just do it!! You can't afford not to...”

Laura S.

“At my first CBF Live in 2022, Debbie asked us to write a letter to God to be opened in five years. That day, my rent was late, I was divorced, raising four kids alone, and felt stuck in my business. In that letter, I asked God to help me succeed like the others in the room, and to no longer struggle to pay rent. After that, I worked hard, built systems, and got the support I needed to grow my business. Now, 3½ years later, I just bought my first home. 🏡 I’m so grateful for the journey, and thankful to Debbie, the coaches and CBF for all I’ve learned. ”

Veranice S.

“I joined CBF in 2022 when I was at my lowest. I had just lost my mom, was going through a divorce, and had to start my business from scratch. I had no money, no clients, and no clue what I was doing. But I had faith. I believed in Debbie Sardone and the CBF system. I showed up to every call, implemented everything I learned, and never gave up. Today, I’m making $13K a month with just three cleaners. I’m living proof that the system works if you work it. You don’t need a big team or fancy tools—you need grit, consistency, and the courage to face the storm like a buffalo. Buffalo don’t run from storms. They charge through them. That’s how I got here. That’s how you can too. Thank you, Debbie, for changing my life. And to anyone out there struggling: keep going. Your breakthrough is on the other side of the storm.”

Kenia O.


Private Access

With CBF Master Coach Jeannie

CBF with the personal guidance of Master Coach Jeannie Henderson. Take CBF membership to another level in Coach Jeannie's Private Access with small group training and private 1:1 sessions to deep dive into CBF strategies, work on issues, and share ideas.

Group Coaching in Portuguese

With CBF Coach Juliana Rocha

We are now offering a program for Portuguese speaking people looking to experience there first year in CBF with Coach Juliana. Our Program Advisors are bilingual and always willing to lend a hand! We want to make sure you feel welcome and ready to grow your business.

Group Coaching Hispanic Community

With CBF Coach Ino

We are now offering a program for Spanish speaking people looking to experience their first year in CBF with Coach Ino. We want to make sure you feel welcome and ready to grow your business.

Debbie Sardone

America's Top Cleaning Business Consultant

Debbie Sardone transformed a cleaning job into a $7M empire, founding one of the largest maid services in Dallas, TX. She now leads the world’s top residential cleaning academy—Cleaning Business Fundamentals—and co-owns SpeedCleaning.com, where she manufactures her own line of non-toxic products. She also founded Cleaning for a Reason, a national nonprofit that’s provided free cleanings to over 50,000 cancer patients. Her work has been featured on Oprah, Fox & Friends, Reader’s Digest, Today.com, and more. Debbie’s accolades include the L’Oréal Paris Women of Worth Award, Points of Light Award, Inc. 500 Best in Business, and Forbes 50 Over 50: Impact.

Art Locke

CBF Master Coach

Art is an award-winning business coach who is expert at enabling service-based businesses to deliver on the promise of their brand. Art brings the experience of his 30-year career in business – in the US and abroad — to the residential cleaning community with specific training in building leadership, accountability, implementation, and sales skills. He is a mentor to the CBF Coaches and the CBF Elite.

Jeannie Henderson

CBF Master Coach

Jeannie Henderson is the CEO of Jeannie Cleaning located in Kalamazoo, Michigan. Her entrepreneurial record includes owning and operating over 30 restaurant locations with her husband, Terry, before they purchased a cleaning business in 2015. Jeannie became a Cleaning Business Fundamentals member a year later. She has applied the CBF formula to every aspect of her business. Now with the CBF Model in place, Jeannie’s business is run by her amazing team and has grown to over $1M in annual revenue. CBF helped her build a positive workplace culture and a thriving values-driven business. Jeannie can’t wait to share with you how Cleaning Business Fundamentals took Jeannie Cleaning from being a broken mess to becoming a successful, growing business she absolutely loves.