What's Included?

  • All Perks & Privileges of CBF Pro

    Access to CBF Pro training bundle + coaching calls, access to everything in CBF Essentials + Momentum too, including Modules 1-10. CBF Resource Library and Anchor Training Calls.

  • Comp Pass to Live Events* from Debbie Sardone

    Annual 2-day CBF Retreat + "Elite Track" (training and collaboration sessions especially for Elites at live events)

  • In-Person Training Intensives

    Full Day Training Intensive + KICK OFF Welcome Party (Dates coming soon) + 2-Day Training Intensive (Dates coming soon)

  • Access to Top Experts in Small Group Mastermind Setting

    You get to hear from Top Experts from all around the country.

  • 1 X Month Elite Coaching Call

    Live on ZOOM, 2nd Wednesday at 11am CT for 90 minutes + ALL Replays in your training portal.

  • Exclusive Elite Member-Only FB Group and Voxer Group

    You will have access to the exclusive Elite Member FB Group where you're encouraged to share your experiences and ask questions + be added to the Group Voxer for more opportunities to communicate with each other.

  • Official CBF Elites Swag

    Only the best swag...obviously

  • Territory Exclusivity 2026

    Be the best in your geographical area!

  • First-Level Consideration for Speaking and Coaching Opportunities

    All eyes are on you!

  • Eligible for CEO

    Year-long program with Dirk van Reenen + In 2026, enrollment in CEO Plus includes your membership in CBF Elites 2026.

Yes I'm All in For CBF Elites in 2026!

Scroll down to see the qualification for signing up for CBF Elites

Qualifications

Here is what is required to sign up for the Elites...

  • CBF Pro Member

  • $1.5M annual booked revenue (end of 2023) or run rate (3 constructive months of $125,000)

  • Submission of end of year or last 3 months P&L statements required

  • Owner involved; actively pursuing continued growth

  • $2M-$5M growth trajectory

  • 3 or more full time 941 employees on your Admin Team + you

  • Consistent "live above the line" actions and interactions

  • Must agree to Terms & Conditions of CBF Membership

  • 12 month commitment

  • 1:1 qualifying interview with Debbie

Your Instructor

The very best...

Debbie Sardone

America's Top Cleaning Business Consultant

Debbie Sardone transformed a cleaning job into a $7M empire, founding one of the largest maid services in Dallas, TX. She now leads the world’s top residential cleaning academy—Cleaning Business Fundamentals—and co-owns SpeedCleaning.com, where she manufactures her own line of non-toxic products. She also founded Cleaning for a Reason, a national nonprofit that’s provided free cleanings to over 50,000 cancer patients. Her work has been featured on Oprah, Fox & Friends, Reader’s Digest, Today.com, and more. Debbie’s accolades include the L’Oréal Paris Women of Worth Award, Points of Light Award, Inc. 500 Best in Business, and Forbes 50 Over 50: Impact.

Art Locke

CBF Master Coach

Art is an award‑winning business coach with more than 30 years of experience leading and scaling service‑based companies across the U.S. and internationally. He holds an MBA from Cornell University and has led major ventures at companies such as AT&T, where he guided teams through growth, operational change, and strategic execution. Art is also a Brian Tracy–certified coach and a trained practitioner in both DISC and Kolbe assessments, giving him deep insight into leadership behavior, communication styles, and team performance. Art brings this executive‑level expertise to the residential cleaning industry, where he helps owners strengthen leadership, build accountability, improve implementation, and elevate sales performance. Inside CBF, he mentors the CBF Coaches and works closely with the CBF Elite, guiding seven‑figure owners as they scale, develop multi‑layer leadership teams, and make confident, strategic decisions. His coaching style is direct, practical, and grounded in real‑world experience, making him one of the most respected and transformative leaders in the CBF community.