Cleaning Business Fundamentals isn't just a program — it’s your turning point.

If you’re running a business that’s generating revenue but leaving you stressed, stuck in the cleaning, and struggling to keep reliable staff, this program gives you the proven systems, strategy, and support to finally step into true ownership and build a profitable, scalable business.

What's Included...

When you join CBF Essentials, you get more than just training — you get a complete support system designed to help you build a profitable, scalable cleaning business the right way.

  • The NEW CBF Essentials Tool Kit

    Delivered to your door, this gamified welcome kit makes tracking your progress easy and fun—turning your learning journey into an engaging, motivating experience.

  • Video Training Modules 1-10

    Over 20 hours of expert-led content with full transcripts, focused on fixing and strengthening your existing cleaning business before scaling. Our mantra: build it right, then build it big.

  • CBF Resource Library

    Downloadable, editable forms and templates for processes, customer communications, and employee management — ready to plug into your business.

  • Live Group Coaching & Q&A Calls

    Twice a month, get your questions answered live and connect with coaches and peers. Replays uploaded within 36 hours so you can listen anytime.

  • Monthly Anchor Training Calls

    Deep dives into core CBF concepts, new technologies, and advanced strategies. Access over 3 years of past call replays for continuous learning.

  • Members-Only Facebook Group

    A 24/7 community of cleaning business owners sharing support, insights, and encouragement whenever you need it.

The full value of the CBF Essentials experience—including coaching, training, and resources—is over $12,000. But today, you can get it all for just $10,495.

Here’s how it breaks down:

🔹 Down payment: $3,400

🔹 Monthly payments: $645/month for 11 months

🔹 Total investment: $10,495

🎁 Instant savings: $1,500 off when you join today

This is a 12-month commitment designed for serious business owners ready to scale.
We offer a 14-day refund policy so you can explore the program risk-free.

5 star rating

Highly Recommend!

Christy Ogle

I highly recommend CBF to anyone in the cleaning business. I wish I would have had this course 7 years ago, when I began my business. It really gets you to focus on the systems needed to running a business. I grew and scaled a business on chaos...

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I highly recommend CBF to anyone in the cleaning business. I wish I would have had this course 7 years ago, when I began my business. It really gets you to focus on the systems needed to running a business. I grew and scaled a business on chaos, and now I am rebuilding it brick by brick. If I would have began with systems, I wouldn't have had to rebuild. Thank You Debbie and your team for all the support. I believe the galaxy is the limit with the knowledge and support you have given me.

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5 star rating

My mind is completely blown away!!!!

Skye Carlton

Debbie is a Godsend! I was done. After 10 and half years, I was so frustrated with everyone quitting, and having to clean all day then work on the computer all night, missing my family, and hating my life! I couldn't go on any longer. Somehow I st...

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Debbie is a Godsend! I was done. After 10 and half years, I was so frustrated with everyone quitting, and having to clean all day then work on the computer all night, missing my family, and hating my life! I couldn't go on any longer. Somehow I stumbled upon CBF Profit facebook group and was introduced to this program. I watched these 10 modules in a few days and started making important changes to my company which gave us a much needed facelift! I don't hate my business anymore and after 6 months, our team has grown from 2 to 10 and we have doubled our revenue!

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5 star rating

In depth and Complete

Stacey Conkle

These modules cover every aspect of the business, complete with examples and explanations. It’s everything you need to organize, expand, and/or simply even start a new business. The value far surpasses the price.

These modules cover every aspect of the business, complete with examples and explanations. It’s everything you need to organize, expand, and/or simply even start a new business. The value far surpasses the price.

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5 star rating

Learning from the Best

Cassi Taylor (Nicole Richardson)

Debbie knows her stuff! This is an amazing program to build your cleaning business!

Debbie knows her stuff! This is an amazing program to build your cleaning business!

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5 star rating

Took me a while but im done

james kerski

SO this took me 8 months to get through (time and patience) but I learned a ton. Because of the time to took me I did implement as we one instead of going all the ay through and then coming back. I still have. a lot to do to get things where we ne...

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SO this took me 8 months to get through (time and patience) but I learned a ton. Because of the time to took me I did implement as we one instead of going all the ay through and then coming back. I still have. a lot to do to get things where we need them, but the things ive implemented have made a huge impact on my business.

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Group Coaching in Portuguese

With CBF Coach Juliana Rocha

We are now offering a program for Portuguese speaking people looking to experience there first year in CBF with Coach Juliana. Our Program Advisors are bilingual and always willing to lend a hand! We want to make sure you feel welcome and ready to grow your business.
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Private Access

With CBF Master Coach Jeannie

CBF with the personal guidance of Master Coach Jeannie Henderson. Take CBF membership to another level in Coach Jeannie's Private Access with small group training and private 1:1 sessions to deep dive into CBF strategies, work on issues, and share ideas.
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Group Coaching Hispanic Community

With CBF Coach Ino

We are now offering a program for Spanish speaking people looking to experience their first year in CBF with Coach Ino. We want to make sure you feel welcome and ready to grow your business.
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Debbie Sardone

America's Top Cleaning Business Consultant

Debbie Sardone transformed a cleaning job into a $7M empire, founding one of the largest maid services in Dallas, TX. She now leads the world’s top residential cleaning academy—Cleaning Business Fundamentals—and co-owns SpeedCleaning.com, where she manufactures her own line of non-toxic products. She also founded Cleaning for a Reason, a national nonprofit that’s provided free cleanings to over 50,000 cancer patients. Her work has been featured on Oprah, Fox & Friends, Reader’s Digest, Today.com, and more. Debbie’s accolades include the L’Oréal Paris Women of Worth Award, Points of Light Award, Inc. 500 Best in Business, and Forbes 50 Over 50: Impact.

Art Locke

CBF Master Coach

Art is an award-winning business coach who is expert at enabling service-based businesses to deliver on the promise of their brand. Art brings the experience of his 30-year career in business – in the US and abroad — to the residential cleaning community with specific training in building leadership, accountability, implementation, and sales skills. He is a mentor to the CBF Coaches and the CBF Elite.

Jeannie Henderson

CBF Master Coach

Jeannie Henderson is the CEO of Jeannie Cleaning located in Kalamazoo, Michigan. Her entrepreneurial record includes owning and operating over 30 restaurant locations with her husband, Terry, before they purchased a cleaning business in 2015. Jeannie became a Cleaning Business Fundamentals member a year later. She has applied the CBF formula to every aspect of her business. Now with the CBF Model in place, Jeannie’s business is run by her amazing team and has grown to over $1M in annual revenue. CBF helped her build a positive workplace culture and a thriving values-driven business. Jeannie can’t wait to share with you how Cleaning Business Fundamentals took Jeannie Cleaning from being a broken mess to becoming a successful, growing business she absolutely loves.

See Full List of All our Coaches

We are all here to support you and help grow your Residential Cleaning Business to be the best it can be!

Meet the CBF Coaches

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