CEO Plus is a 12 month commitment. 24-36 months recommended.

Join industry expert Dirk van Reenen for weekly calls where you and your ELT will cover...

  • Strategic Leadership & Executive Thinking

  • Operational Excellence & Planning

  • S.O.G. Structure™ – Service, Operations, Growth

  • Team Dynamics & Culture Building

  • Sales, Growth & Market Positioning

  • Progress Tracking & Accountability

· $1M+ in annual booked revenue (bank statements required)
· 3+ people on your leadership team (not VAs)
· Owner actively involved and pursuing growth
· 12-month minimum commitment (24–36 months recommended)
· Able to participate in 4 CEO Plus calls per month
· Consistent “live above the line” actions and interactions
· Application submitted; invitation to join extended
· One-time admission (no re-entry after drop-out)
· Non-CBF companies welcome to apply


Dirk van Reenen isn’t just a coach — he’s a transformational force in leadership and business strategy. A first-generation immigrant from South Africa, Dirk rebuilt his life from scratch in a small Texas town, eventually rising to become CEO of an $800M sales organization. He led a team of 500+ and oversaw one of the top-performing real estate offices in the world before launching BERGflow in 2017.

Dirk’s coaching inside CEO+ is grounded in real-world experience, emotional intelligence, and a deep understanding of team dynamics. His calls are where strategy meets soul — helping members lead with clarity, build high-performing teams, and drive sustainable growth.


CEO Plus is a 12 month commitment. 24-36 months recommended.

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